Website Design Made Simple: Website Conversion & Website Design Tips for Small Business
JennyB is a website designer who helps small business owners create websites that feel clear, attract the right clients, and support their business goals. This show delivers practical website strategies you can actually use—no fluff, no overwhelm.
If you're looking for straightforward website design tips from someone who focuses on what actually converts, you're in the right place. This podcast is for entrepreneurs, small business owners, coaches, consultants, and service providers who want their website to work harder for their business.
Each week, you'll get actionable insights on how to design, optimize, and grow your online presence without adding more to your plate. This show will provide answers to questions like:
*How do I make my website convert better?
*What should I include on my homepage?
*How do I get more leads from my website?
*How do I know if my website needs a redesign?
*What makes a good website navigation?
*How can I make my website work while I sleep?
*How do I attract higher-paying clients with my website?
*How can I use my website to grow my business?
Episodes
121 episodes
Double Your Website Conversions Without More Traffic [Ep 120]
Learn how to double your client inquiries without spending extra money on ads or SEO. The strategies shared will help you make the most of your existing traffic by improving how your website converts visitors into clients. YOU WIL...
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22:14
How Rachel Tripled Her Veterinary Practice Clients in Just 2 Months with Strategic Website Design [Ep 119]
Have you ever been hesitant to share your website? On the pod, we talk about how having a website you're not proud of could be costing you clients. I chat with my cilent, with Rachel, owner of Pets at Peace Vet, to share about her experience in...
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23:29
The 3-Second Website Decision That Makes or Breaks Your Business [Ep 118]
Let's chat about how to make the biggest impact on your website by focusing on one critical area...the hero section. This is the first thing visitors see when they land on your site, and it plays a huge role in whether they stay or leave. ...
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24:07
The Website Questions I Ask Every Client (And Why They Matter) [Ep 117]
Let's chat about the power of asking the right questions before getting into a website design project. Whether you're working with a designer or tackling it yourself, these questions will help you create a website that doesn’t just look good bu...
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19:13
The Real Cost of Being on the Wrong Website Platform [Ep 116]
We're talking about something that too many business owners experience...being stuck with the wrong website platform. If you're paying for features you never use, struggling to make updates, or feeling like your website doesn’t represent your b...
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20:18
Preparing Your Website for AI Search — What Small Businesses Need to Know Now [Ep 115]
Let's explore how AI is transforming the way customers find businesses online and what changes small businesses need to make on their websites to stay visible and trusted by AI-powered search tools.YOU WILL LEARN:
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16:25
How To Protect Your Website From Disappearing Overnight (And What To Do Instead) [Ep 114]
Today's episode is a story about why it's so important to stay on top of your website's upkeep. And how you can prevent something like this happening to you!YOU WILL LEARN:Why domain renewal and hosting emails matter ...
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18:46
Stop Saying Your Website Needs a Blog (Unless This is True) [Ep 113]
Let's chat about whether your small business actually needs a blog in 2026. If you're stressing about blogging but can't commit to it, this discussion will help you figure out what makes sense for your website – and what doesn’t.YOU WIL...
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15:19
The Website Pages You Think You Need But Actually Don't [Ep 112]
Simplifying your website can make a big impact on your business by improving navigation, saving time on updates, and boosting conversion rates. Let's break down the website pages you likely don’t need and show you how to focus on th...
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18:50
What Are No-Click Searches and Why Your Website Still Matters [Ep 111]
If your website clicks are down, don’t panic, it’s not just you. Search habits are changing with AI tools and no-click searches. On this episode, you’ll learn why this shift is affecting traffic and how to make sure your business still grows.&n...
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15:34
Why New Business Owners Struggle with Professional Design (And How to Avoid It) [Ep 110]
Let's chat about why some new business owners struggle to embrace the professional design process and how to avoid common mistakes when working with a designer. If you’ve ever second-guessed your website, branding, or copy after it’...
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30:18
What Really Happens During a Website Coaching Call (And Why 50 Minutes Can Transform Your Business) [Ep 109]
Ready to turn your website into a tool that actually works for your business? On the pod, we break down what really makes a website effective and the specific changes you can make to improve its performance. Whether you're struggling to convert...
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20:23
What Is a High Converting Website — 2026 Edition [Ep 108]
This episode highlights the six key elements of a high-converting website, with updated thoughts for 2026!YOU WILL LEARN: The six elements every high-converting website needs to have. Why mobile-fi...
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18:13
Taking a Break (And Why Your Website Should Work While You Don't) [Ep 107]
I’m sharing why I’m taking a break for the holidays and how your website can keep working for you while you step away. Plus, I’m giving a quick heads-up about what’s coming next on the pod.YOU WILL LEARN:Why having a ...
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5:23
Is Your Website Ready for 2026 (Or Still Stuck in 2022) [Ep 106]
This episode takes a look at the key differences between outdated 2022 website strategies and what’s expected to work by 2026. It’s not about trends or flashy designs—it’s about building a website that meets user expectations, creates a seamles...
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25:57
Are You Playing It Safe on Your Website (And Why It Matters) [Ep 105]
Is your business hiding in the shadows or blending in with the crowd? On the pod, we explore why playing it safe online could be the riskiest move for your business. YOU WILL LEARN: The two types of b...
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18:53
Website Design for Small Business Owners Who Hate Selling [Ep 104]
Let's chat about how your website can take the stress out of selling, making the whole process feel more natural and effortless. If promoting your business makes you cringe, this is for you. Learn how your website can handle the heavy lifting s...
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18:02
The Small Business Systems I'm Grateful For (And Why Your Website Needs Them Too) [Ep 103]
Today I'm focusing on gratitude, but with a twist—looking at the behind-the-scenes systems that help my website and business run smoothly. From automations that save time to tools that streamline client onboarding, systems can make all the diff...
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26:20
Why Legacy Businesses Need Modern Websites [Ep 102]
Let's chat about how your website might be holding back your business, especially if you've been around for years but haven't updated your online presence. Learn how to modernize your website while keeping your personality and legacy intact, so...
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17:26
When Your Website No Longer Matches Your Business (And How to Fix It) [Ep 101]
If your website feels outdated or disconnected from your current business, this episode is for you. Many business owners unintentionally let their websites stay stuck in time, which could confuse potential clients and cost you opportunities.&nb...
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13:17
What 100 Episodes of Podcasting Taught Me About Building Your Business (And Why Your Website Needs These Same Principles) [Ep 100]
We celebrate 100 episodes of the pod! It’s all about the lessons learned from podcasting and how they apply to improving your small business website. Spoiler: Progress, authenticity, and connection are the keys to success, wh...
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21:11
Website Design vs SEO and Why This Battle Is Hurting Your Business [Ep 099]
We chat about SEO versus beautiful website design and why you don’t have to choose between the two! We break down how to create a website that’s both visually appealing and optimized for search engines, so it works for both your audience and Go...
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15:00
The Website Images Killing Your SEO (And How to Fix Them) [Ep 098]
Let's chat about how your website images can either help or hurt your SEO and user experience. If your website feels slow, your photos aren’t showing up in Google image searches, or you're unsure if your brand photos help or hurt conversions, t...
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14:52
The One Thing Every Successful Website Has (That Most People Ignore) [Ep 097]
Learn about the one key element that separates successful websites from ones that just look good. It’s not about flashy designs or technical tweaks; it’s about creating a strategic customer journey. This episode breaks down how to guide your vi...
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19:05
The Website Problem Every Expert Has But No One Talks About [Ep 096]
We chat about the challenge of "expert overwhelm"—when highly skilled professionals struggle to simplify and communicate their expertise effectively through their websites. Using Deb's story, we’ll explore how clarifying complex information can...
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18:16