Website Design Made Simple: Website Design, Strategy & Conversion Tips for Small Business Owners
JennyB is a website designer who helps small business owners create websites that feel clear, attract the right clients, and support their business goals. This show delivers practical website strategies you can actually use—no fluff, no overwhelm.
If you're looking for straightforward website design tips from someone who focuses on what actually converts, you're in the right place. This podcast is for entrepreneurs, small business owners, coaches, consultants, and service providers who want their website to work harder for their business.
Each week, you'll get actionable insights on how to design, optimize, and grow your online presence without adding more to your plate. This show will provide answers to questions like:
*How do I make my website convert better?
*What should I include on my homepage?
*How do I get more leads from my website?
*How do I know if my website needs a redesign?
*What makes a good website navigation?
*How can I make my website work while I sleep?
*How do I attract higher-paying clients with my website?
*How can I use my website to grow my business?
Episodes
140 episodes
AI Tools Transforming My Business This Summer (Update) [Ep 139]
A year ago, I shared the five AI tools that were changing my website design business. Now I'm back with an update!YOU WILL LEARN:Why my approach to AI has moved from prompting to building full systemsHow Claud...
Website Clarity Is Everything (And Why AI Is Making It Harder to Find) [Ep 138]
Inspired by my recent travels, let's chat about what a website is actually supposed to do for visitors. This episode is about why clarity, not looks, is the real job of your website, and why AI generated sites might be making that hard...
How Long Does It Take to Build a Website With (and Without) AI Help? [Ep 137]
Building a website takes as long as it takes, but the timeline changes drastically depending on which path you choose. This episode breaks down three realistic options: building it yourself with AI as a sounding board, working with a designer w...
Is Your Website Doing Its Job or Are You Doing Its Job? [Ep 136]
Let's chat about the five core jobs your website should be doing for your business—so that it works for you, even when you’re off the clock. If you feel like you're constantly doing the heavy lifting for your website, this episode b...
How to Use AI to Audit Your Homepage and Finally Know What to Fix [Ep 135]
Today I'll share how to improve your homepage using a six-part framework and AI tools to refine your site for clarity and better conversions.Grab the FREE Prompts Y...
If I Only Had One Week to Make My Website Convert, Here’s My Plan [Ep 134]
🔍 This episode is brought to you by the Homepage Clarity Check Bot, a free custom GPT that reviews your homepage and tells you exactly what to fix first.
Stop Rebuilding Your Website When This Is All You Need [Ep 133]
🔍 This episode is brought to you by the Homepage Clarity Check Bot, a free custom GPT that reviews your homepage and tells you exactly what to fix first.
Your Website Is Live. Now What? Why You Need to Be Able to Use It. [Ep 132]
🔍 This episode is brought to you by the Homepage Clarity Check Bot, a free custom GPT that reviews your homepage and tells you exactly what to fix first.
If I Were Launching a Business in 2026, Here’s How I’d Approach My Website [Ep 131]
🔍 This episode is brought to you by the Homepage Clarity Check Bot, a free custom GPT that reviews your homepage and tells you exactly what to fix first.
Why Most Local Business Websites Feel Generic (And How We Fixed It) [Ep 130]
🔍 This episode is brought to you by the Homepage Clarity Check Bot, a free custom GPT that reviews your homepage and tells you exactly what to fix first.
Why Your Website Is Not Converting Even Though You Offer Great Services [Ep 129]
🔍 This episode is brought to you by the Homepage Clarity Check Bot, a free custom GPT that reviews your homepage and tells you exactly what to fix first.
Can AI Build My Website? The Answer Is More Complicated Than You Think. [Ep 128]
Let's discuss whether AI is the right solution for building your small business website (as of May 2026). While AI tools can generate impressive prototypes, I'll get into the challenges of turning AI-generated designs into functional, strategic...
Website Investment ROI — When Does It Pay Off? [Ep 127]
🔍 This episode is brought to you by the Homepage Clarity Check Bot, a free custom GPT that reviews your homepage and tells you exactly what to fix first.
How Often Should You Update Your Website Photos (Honestly) [Ep 126]
How often should you update the photos on your website? It might not be something you think about often, but keeping your photos current is one of the simplest ways to keep your site feeling fresh, relevant, and trustworthy. ...
What Happens to Your Business When You Forget Your Website Exists [Ep 125]
Let's chat about how easy it is to let your website gather dust once you get busy with clients and everyday tasks. Your website works around the clock, representing your business even when you’re not thinking about it. Here's a simp...
How Small Businesses Can Use Their Website to Compete With Big Brands [Ep 124]
Let's answer a question many small business owners wonder about...Can small businesses really compete online with larger companies? The answer is yes, but not by trying to be bigger. Instead, success comes from being clear, personal...
You Don't Need a Pixel Pusher. You Need a Strategist. [Ep123]
Learn the differences between designers who simply follow instructions and those who bring strategy to the table. You'll learn why focusing only on a website's looks can hurt your business and how a true strategist ensures your website not only...
The 10-Minute Website Audit That Catches What Most Designers Miss [Ep 122]
Grab your phone and do this mini website audit with me. I guarantee you'll find at least three sneaky issues that are costing you clients right now.Here's what you'll learn:The mobile tap test that reveals if people ca...
How to Refresh Your Brand Without Starting Over [Ep 121]
Learn how a simple refresh can breathe new life into your online presence without the need for a complete rebrand. YOU WILL LEARN: Why feeling "stale" doesn't always mean you need a full rebrand. Ho...
Double Your Website Conversions Without More Traffic [Ep 120]
Learn how to double your client inquiries without spending extra money on ads or SEO. The strategies shared will help you make the most of your existing traffic by improving how your website converts visitors into clients. YOU WIL...
How Rachel Tripled Her Veterinary Practice Clients in Just 2 Months with Strategic Website Design [Ep 119]
Have you ever been hesitant to share your website? On the pod, we talk about how having a website you're not proud of could be costing you clients. I chat with my cilent, with Rachel, owner of Pets at Peace Vet, to share about her experience in...
The 3-Second Website Decision That Makes or Breaks Your Business [Ep 118]
Let's chat about how to make the biggest impact on your website by focusing on one critical area...the hero section. This is the first thing visitors see when they land on your site, and it plays a huge role in whether they stay or leave. ...
The Website Questions I Ask Every Client (And Why They Matter) [Ep 117]
Let's chat about the power of asking the right questions before getting into a website design project. Whether you're working with a designer or tackling it yourself, these questions will help you create a website that doesn’t just look good bu...
The Real Cost of Being on the Wrong Website Platform [Ep 116]
We're talking about something that too many business owners experience...being stuck with the wrong website platform. If you're paying for features you never use, struggling to make updates, or feeling like your website doesn’t represent your b...
Preparing Your Website for AI Search — What Small Businesses Need to Know Now [Ep 115]
Let's explore how AI is transforming the way customers find businesses online and what changes small businesses need to make on their websites to stay visible and trusted by AI-powered search tools.YOU WILL LEARN: