Website Design Made Simple: Website Conversion and Optimization Tips for Small Business Owners
Welcome to Website Design Made Simple Podcast. I'm your host, Jenny, web designer, mom, pilates lover and creative director at Jenny B Designs, where we believe that a website with the right design content and strategy, works around the clock to convert qualified leads into email subscribers and paying clients. With a background in marketing, I've designed hundreds of websites for women business owners just like you. Over the last 10 years, I've learned what REALLY works in high-converting website design and how they can foster your business and revenue growth.
And I’ll be sharing those exact strategies with you so that you too can have a gorgeous website that attracts your ideal clients AND makes you more money...yes — you can have both!
I know you built your site when you started your business and now, years on, it feels a little…outdated. It doesn’t reflect where your business is today. Your branding is well...not great, and your leads are getting lost instead of clicking the ‘book now’ button. If any of this sounds familiar, you're in the right place.
Tune in each week for simple website design and optimization tips that will help you make your website work better for you. In each episode, you will discover actionable steps to create your money making website, grow your online presence and scale your business…because you shouldn’t have to work more to earn more in your business. So, if you're ready for a website that’s as high-performing as it is gorgeous, hit the subscribe button and follow the show wherever you listen to podcasts so you don’t miss an episode.
Website Design Made Simple: Website Conversion and Optimization Tips for Small Business Owners
All Marketing Paths Lead To Your Website With Kristi Mitchell [Ep 025]
In this episode, Jenny interviews Kristi Mitchell, a marketing strategist who believes the key reason many business owners don't see results from their marketing efforts is a lack of an overarching strategy. Kristi shares her 4-step marketing funnel framework and discusses how each stage - Attract, Convert, Nurture, and Close - relates back to your website.
You'll learn tips like optimizing your site for search to attract qualified traffic, creating irresistible lead magnets to convert visitors into leads, using your blog and email marketing for nurturing, and strategically placing testimonials to help close sales.
Throughout the conversation, Kristi emphasizes the importance of keeping your website updated as the central hub for all your marketing activities.
Whether you're just getting started with marketing your business online or need a refresh, this episode provides actionable insights for using your website more effectively as the nerve center of your promotions.
Links mentioned:
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